WES Progress Update February 2012

World Elite Soccer

Its been a while since my last update on World Elite Soccer but we’ve (well the developer in fairness – not me!) made some great progress over the last few weeks and I wanted to quickly summarise where we are. There is really two big pieces of news to share with you all:

(1) Game Engine Testing

We’d done some preliminary testing on the new game engine previously, but if you remember from the previous update there was a lot of really weird score lines that looked more like a rugby match than a football game. We weren’t worried about this at the time because we had a lot of additional pre and post game processes which we hadn’t yet updated and ran as part of the process.

Since then we’ve been working on converting the additional pre and post game processes and these were completed just this week. We’ve ran some really basic initial tests playing around with game settings, line-ups and aggression levels to get a feel for whether the results are coming out “about right” and things look really promising on that front.

Whoop!

(2) Match Recap Pages

For those of you who read my previous update we also had a major issue in that key files were missing that generated the match recap pages – without them you just got error pages when you tried to view the post match details. Matt and Pat tried and tried to get a hold of the original source code, which built these pages but frustratingly for us all they haven’t been able to.

The impact on the WES timeline in terms of getting the game playable again without those files would have been very significant…..we were even slightly nervous about whether we could backwards engineer the pages at all.

Bizarrely though as we were testing the game engine we stumbled across some old pages which just happen to have the original source code embedded in them, so we’ve been able to pull the code from the pages, update it to the new language and gradually get them working, which obviously makes it a lot easier to analyse whether the game engine is working properly or not.

There is still some teething issues with a few areas, but nothing we expect to cause major headaches. As far as 2012 goes, this was the best news I’ve had all year!!

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Its Been A While Since My Last Post

Its been a while since I last posted any updates, so I thought I’d just do a general update on what I’ve been up to over the last couple of months – its been pretty busy, with lots of exciting change.

After nearly 6 years working for Premier Farnell I decided that it was time to move on and I took up a role at AsiaRooms as Head of SEO. It certainly wasn’t an easy choice having spent almost 6 years (my entire career to date) at Premier Farnell. They generally treated me fantastically and gave me lots of opportunities to grow and develop my career and I wouldn’t hesitate in recommending them as an employer to others.

I am proud of what I achieved at Premier Farnell particularly becoming Global Head of SEO at 26 years old, managing SEO for more than 40 international websites and 10 languages. Its fair to say I had a lot of help from some great mentors in my time there and I’ll no doubt continue to bug them on and off for a long while yet.

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Playing With My Sony Nex-7 – Marina Bay Singapore

Well after hunting for 2 months I finally managed to secure a Sony Nex-7 ahead of the masses. Still suffering from some jet lag after getting back from the UK I decided to go for a play at around 5am on a quiet Saturday morning.

I was using the Nex-7 with the Carl Zeiss 24mm f1/8 lens and headed down to Marina Bay in Singapore to get some night shots. These were all taken on the move without the usage of a tripod so whilst these images are pretty sharp at a small size their is some noise on the original sized files.

Each of the images will link out to Flickr should you want to view the original files or look at more of the images.

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Windproof Umbrella – Blunt Umbrella Review

Blunt Windproof Umbrella

90% of the year I live in Singapore and despite the usually beautiful sunny weather there is also a lot of heavy rain showers particular in the later months of the year. Having decided to head home to the UK for Christmas this year I was asked the usual question of what I’d like for Christmas.

It sounds pretty lame, but literally the only thing I needed at the time was an umbrella (since bizarrely enough I hadn’t got round to purchasing one in Singapore, and was therefore constantly getting soaked or stuck in coffee shops).

Ordinarily I’d just look for something cheap and cheerful that would get the job done, but since it was for Christmas I figured what the hell lets see what the options are (yes, it was a slow Christmas and I was a little bored).

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Sony – A Modern Fable of Terrible PR and Customer Relations

Sony Nex 7

Back in August 2011 Sony announced their high end Nex-7, a mirrorless, interchangeable lens camera to lead the existing Alpha series. With a hugely impressive feature list the Nex-7 became arguably the most anticipated camera of the year, packing in DSLR features and quality into a more compact body.

Sony also announced that the Nex-7 would go on sale to the general public in October later that year, but with the terrible flooding in Thailand hitting the Sony production chain they were unable to meet this original time frame. Across the web there was widespread disappointment, but obvious understanding of the unforeseen circumstances.

Since then however Sony have consistently demonstrated their ability to alienate and frustrate their loyal customers. As we approach the end of January only a small fraction of customers have received their Nex-7, but the real issue is the total lack of communication from Sony on when additional stock is due or inconsistent statements from service staff and retailers alike.

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Review of Strava – An Online Training Tool and Community

Review of Strava

With the explosion of social media more and more niche communities and tools are sprouting up that allow you to share your workouts with others online.

I Personally love these kinds of tools and communities for a number of reasons:

  1. I like having my training and workout information online, so I can access it from multiple locations and devices.
  2. Making something public (like your training or a specific challenge) reinforces most peoples desire to not fail, increasing the likelihood that you aren’t going to miss sessions and let things slide.
  3. Niche communities in particular allow for interaction with others, participating in similar activities. This allows you to share workout ideas and compare your performance against others, which further adds to that sense of motivation to out-do someone else and not let them out-do you.

I currently use 2 main sites: Strava (which I am convering here) and Garmin Connect. The following article is a personal review of Strava, which in my opinion is massively under marketed at the moment given its functionality and the opportunity.

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Philips Airfryer Review – HD9220

The Philips Airfryer HD220

Being the generous type I recently bought my parents the very popular Philips Airfryer HD9220 from Amazon for Christmas. I can testify that it is indeed hugely popular because I had a right job finding any in stock (I actually failed miserably and had to give it to my folks in January).

Any way, I thought I’d take the time to write a little review on the product as so far we’ve all been suitably impressed with its output.

The Philips Airfryer follows in the foot steps of the Tefal Actifry offering a healthier alternative to deep fat frying, as they both utilise minimal oil in the process of cooking your food.

From the reviews and forum discussions I observed prior to ordering the Airfryer a lot of people seemed to utilise them for cooking chips, but it’ll do plenty of other items as well including chicken nuggets, fish fingers, steak, pork chops, hamburgers, sausage rolls, drumsticks and chicken breast. To cut a long story short, if you can put it in your oven then chances are high it’ll be fine to go in your Airfryer.

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Where to Start with SEO and How to Get an SEO Job

How to get an SEO Job

Whether you’re looking for your first job or a career change the SEO industry offers you a fantastic opportunity right now. I’ve worked in the industry since 2005 and basically self taught myself all of the necessary and desirable skills using the steps below.

I’ve also recruited a number of individuals into SEO roles over the last 3.5 years, so I like to think I’m well placed to advise on how to become a highly desired SEO candidate.

In all my time recruiting SEO candidates and talking to others in a similar boat, two consistent themes have been ever present through the identification and interview phase:

  1. There is lots of people who claim they do SEO, but get found out very quickly.
  2. There is very low supply and very high demand for those who clearly do know how to do SEO.

The beauty of the SEO industry today is that learning SEO will broaden your skill set into many other areas that you may specialise in at a later point in time. No longer is SEO simply about knowing the technical requirements that should be embedded into a website, now its about social media and participation, graphic design, content generation and so much more.

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World Elite Soccer – Progress and Next Steps

World Elite Soccer

As 2011 has drawn to a close I wanted to spend some time updating everyone on the progress we’ve made over the last 12 months and our immediate next steps.

First of all I appreciate that for many its been a rather frustrating 12 months of waiting around, hoping that the game would come back to life in all its former glory.

Obviously that hasn’t happened and whilst that’s as frustrating for me as it has been for many of you, delaying our planned re-launch has absolutely been the right step to take.

In hindsight my biggest regret through 2011 was placing the site back live and opening slots for BETA so early. At the time we were confident that we’d have something playable by March, but with many unforeseen problems rearing their head we’ve ultimately failed to live up to those expectations. For that I apologise and thank those who’ve shown patience and understanding – I do promise (with much confidence) that your patience will ultimately be rewarded in 2012.

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Things I’ve Done in 2011 and Focus Areas for 2012

Reflecting on 2011 and 2012
Its been a busy year full of good and bad times, but I thought I’d reflect on some of the highlights and my main focus areas for 2012. I think its important to remember the achievements and good times over the last 12 months to remind yourself what you’re capable of.

Highlights from 2011

On the professional side of things I took a new role as Global SEO lead at Premier Farnell and recruited 3 remarkably talented SEO heads into the team. As a team we got a lot of great things moving in a very short space of time, with lots of functional and content enhancements as well as some excellent (totally white hat) link acquisition activities.

It was a tough year though as I often averaged over 15 hours a day trying to keep on top of things. Bit of advice here – don’t do a global role based in Singapore if your organisations revenue and headcount are primarily in the US and Europe.

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