Sony – A Modern Fable of Terrible PR and Customer Relations

Back in August 2011 Sony announced their high end Nex-7, a mirrorless, interchangeable lens camera to lead the existing Alpha series. With a hugely impressive feature list the Nex-7 became arguably the most anticipated camera of the year, packing in DSLR features and quality into a more compact body.

Sony also announced that the Nex-7 would go on sale to the general public in October later that year, but with the terrible flooding in Thailand hitting the Sony production chain they were unable to meet this original time frame. Across the web there was widespread disappointment, but obvious understanding of the unforeseen circumstances.

Since then however Sony have consistently demonstrated their ability to alienate and frustrate their loyal customers. As we approach the end of January only a small fraction of customers have received their Nex-7, but the real issue is the total lack of communication from Sony on when additional stock is due or inconsistent statements from service staff and retailers alike.

World Elite Soccer – Progress and Next Steps

As 2011 has drawn to a close I wanted to spend some time updating everyone on the progress we’ve made over the last 12 months and our immediate next steps.

First of all I appreciate that for many its been a rather frustrating 12 months of waiting around, hoping that the game would come back to life in all its former glory.

Obviously that hasn’t happened and whilst that’s as frustrating for me as it has been for many of you, delaying our planned re-launch has absolutely been the right step to take.

In hindsight my biggest regret through 2011 was placing the site back live and opening slots for BETA so early. At the time we were confident that we’d have something playable by March, but with many unforeseen problems rearing their head we’ve ultimately failed to live up to those expectations. For that I apologise and thank those who’ve shown patience and understanding – I do promise (with much confidence) that your patience will ultimately be rewarded in 2012.