Where to Start with SEO and How to Get an SEO Job

How to get an SEO Job

Whether you’re looking for your first job or a career change the SEO industry offers you a fantastic opportunity right now. I’ve worked in the industry since 2005 and basically self taught myself all of the necessary and desirable skills using the steps below.

I’ve also recruited a number of individuals into SEO roles over the last 3.5 years, so I like to think I’m well placed to advise on how to become a highly desired SEO candidate.

In all my time recruiting SEO candidates and talking to others in a similar boat, two consistent themes have been ever present through the identification and interview phase:

  1. There is lots of people who claim they do SEO, but get found out very quickly.
  2. There is very low supply and very high demand for those who clearly do know how to do SEO.

The beauty of the SEO industry today is that learning SEO will broaden your skill set into many other areas that you may specialise in at a later point in time. No longer is SEO simply about knowing the technical requirements that should be embedded into a website, now its about social media and participation, graphic design, content generation and so much more.

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A Good Way to Report on Your Link Popularity Over Time

Link Popularity

A critical ingredient to driving a successful search engine optimisation (SEO) strategy is link acquisition. Measuring your progress objectively in this area over time can however be relatively tricky because many of the third party tools that provide the data can move the goal posts and change the rules of the game.

For example, imagine you’re driving a very successful outreach programme and you’ve acquired 150 incremental links in a single month. You get a fresh index of your link count from a tool such as SEOMoz, Linkdex or Majestic SEO but find your numbers have actually declined vs. the prior month. Queue the disappointing feeling and questions of why?

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