My Career

Currently…

Global SEO Lead for Premier Farnell Plc, a global electronic components distributor. I’ve been doing this role for just over 14 months.

Accountable for the SEO programme for 1 Community site and 45 Transactional sites in 10 unique languages covering the Americas, Europe and Asia Pacific.
Devising overall SEO strategy and managing the wider SEO team to execute against plan.
Focuses on all 3 key ingredients: functional site enhancements, content generation/optimisation and link acquisition.
Over 450,000 unique products per site and significant duplicate content challenges to overcome.
Worked through detailed SEO requirements for a complete platform migration project, which will deliver a best in class functional SEO product.

Away From Corporate Life…

I’ve done a fair amount of consultancy work with smaller sized organisations, including most notably Underfloor Heating 1 and Ultra Print Ltd.

I’m also working on another project to bring an old school online football management game back to life. Acquired in 2010 World Elite Soccer was widely considered the best online football management game around before it fell on hard times and fell into the internet graveyard.

I am hopeful we’ll have finished overhauling the very dated code base and be back up and running with a BETA version in early 2012.

Previously…

Global Search Engine Marketing, Premier Farnell Plc, July 2010 – November 2010

Seconded to run a deep dive into the effectiveness of the organisations search engine marketing activities globally.
Provided a set of recommendations to further optimise our exposure across the search channel, including the centralisation of an SEO function.
Sold opportunity of SEO to C-Suite and got sign off to create a global SEO team.

eCommerce Project Specialist, Premier Farnell Plc, March 2009 – July 2010

Working as a product owner in an agile development framework known as SCRUM I was the business representative responsible for defining and owning functional enhancements to the global eCommerce sites.
Involved working with business analysts to define requirements and business rules, whilst working with the wider SCRUM team to ensure clarity on requirements and test scripts.

Search Engine Marketing Team Leader, Premier Farnell Plc, May 2008 – March 2009

Managing the European & Asia Pacific SEM team to deliver against key sales and acquisition targets.
Covered more than 40 global websites in 10 different languages.
Grew original PPC budget across Europe & Asia Pacific by 733% during my tenure by demonstrating opportunity and results.

eBusiness Marketing Assistant, Premier Farnell Plc, June 2006 – May 2008

Role began as a student placement scheme with a 1 year opportunity.
Initially a general support role I took ownership of the PPC activities, which at the time covered only the UK, France and Germany.
By the end of the year placement I had grown investment from £8k pcm to over £30k and country coverage from 3 locales to 15.
I was kept on in a temporary / consulting role during my final year of university, hiring two PPC executives to manage the campaigns day-to-day under my direction.